Though the transformers is a very wonderful film, but when you watch the film did you remember it’s a 3D film? Do you have feel the 3D effect beside subtitles when watching?
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Reality is cruel, pseudo-3D legitimate Road, Hollywood inevitably, IMAX is also to blame. “Pirates of the Caribbean 4″ propaganda can be used to describe the waves, “Gods of War,” the flurry of publicity can be used to describe the mythical “Thor” is handsome Adonis turns on stage, “Transformers 3″ as the media speculation on the day – waiting for fans willing to spend heavily to buy the 3D IMAX movie tickets, only to find until the end of the film, the film is 3D in addition to subtitles, and other screen effects and 2D version of the same; and the best 3D effect, is actually the IMAX their own propaganda titles.
Put up with boring content, put up with poor acting, vulgar stunt put up, put up decorative vase, put up fake 3D, as well as Han can not tolerate? In fact, most fans is the 3D version of boredom expensive fare, the film is brought low brightness, picture quality is not clear.
Even the most high-end engineering IMAX theater projector, the highest 4K display technology, has the largest display screen, with the most professional technology, after all, can not compete with the pseudo-3D environment trend. Of course, today’s film industry is a buyer’s market, which has money who is in charge.
When to get “Avatar” director James Cameron and “Avatar” special effects team for their support, Michael Bay’s attitude changed 180 degrees, first is to abandon the traditional film, followed by a shot for 3D fans. I will not speak about money, all the processes involved in 3D technology, live, no strong support simply could not handle. However, from the “Transformers 3″ viewing effect, the Michael Bay is not only the victims of pseudo-3D, and Cameron is wily stepping stone; from the calculation of time, it is impossible to completely remake, at most, plus paragraphs 3D camera shoot; from the 3D effect is concerned, “Transformers 3″ at best and “Torn” is a grade stuff.
To the use of 3D video camera, the film will be a total investment of over $ 30 million, filming, post-processing, and synthesis and so substantially increase costs. Old section of the 3D camera is to work two separate cameras, the use of reflective works. Not only to high input costs, and post-processing cumbersome. Especially in the latter part of the visual processing costs are too high, which is before 2000, 3D films can not be the main reason for the prevalence.
The latest 3D camera, using a single dual-lens structure, is relatively easier to capture and handling, the cost has shrunk again. Hence is the reason why today’s 3D movie ineffective, but also the limitations of this technology’s sake.
Hollywood is a cornucopia say, is a cash cow, is the gold standard, in fact, it is a century of Hollywood Casino. Like “Kingdom of Heaven” in dialogue “that is a mysterious place where losers can be noble, noble Lord to become a city.” On the contrary, Hollywood has so many high-spirited, and slam around his waist of the rich has become a pauper.
Film “Avatar” is not only a pure cost hundreds of millions of 3D film, but its too risky; Guan Yu have to go Madison, Napoleon at Waterloo, who says film director will not fail, it is necessary to race against time :
1. Grab the trend. Excellent environment in 3D, a 3D film conversion into small, you can make money in a timely manner;
2. The undercut. Hard to find original scripts, film-making difficult, especially the “old stuff” + “twice-cooked pork” + “sequel continued,” who make money that should come out.
As already analyzed, and really must be two or more 3D cameras while shooting; and only a pseudo-3D can be, the scene of more than just switching the lens use. According to the story or content requirements, generally true 3D films, more than 60% of the content for the 3D camera shooting. To “Avatar” for example, about 70% of the film with a 3D camera direct shooting.
“Pirates of the Caribbean 4″ is lucky, Johnny Depp’s brand was too loud, and misleading use of a powerful media force in the mainland released the first three days at the box office actually as high as $ 149 million. If the element is a collection of Chinese “Kung Fu Panda 2″ released the same period, an estimated “Pirates 4″ also flickers to a higher box office records. Unfortunately, “Panda Story,” not so lucky, do not know the specific pull of eight or nine, still not to attract the attention of the audience.
“Transformers 3″ release in North America before, director Michael Bay has sent a letter to the major theater, projector bulbs brighten urge everyone to ensure that screening results. The letter sparked a storm, equivalent to directly expose a secret of the fact that cinema industry for years: theater in order to save costs and deliberate weakening of the screening when the projector lamp brightness to prolong its life, or so the old bulb extended service.
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